Postcode selector tool
A detailed look at how prime London postcodes performed in Q4 2024.
Pick a postcode: Area-by-area breakdown
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Battersea, Clapham & Wandsworth
Prime property is selling fastest in this area compared to all other areas covered in our index. A sale takes 115 days on average compared to 154 days across prime London.
52.8% Annual sales volume growth -4.7% Average Discount 5.5% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £794 3.7% 160 41.1% -5.4% 158 12.9% £1m - £10m £899 1.2% 119 25.5% -4.7% 55 52.8% £10m+ - - - - - - - Source: lonres -
Bayswater & Maida Vale
New listings in this area fell 33.9% in the last quarter of the year, meaning new properties coming onto the market are now 22% below the 10-year average.
18.9% Annual sales volume growth -8.6% Average Discount 4.9% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £1.037 4.0% 168 43.4% -9.8% 83 33.9% £1m - £10m £1,310 -4.2% 167 46.0% -8.6% 63 18.9% £10m+ - - - 50.0% - 2 - Source: lonres -
Chelsea
Following price falls of 8.9% in the last quarter, prices are now 20.2% below the height of the market, offering buyers incredible value for money relative to historic prices.
8.8% Annual sales volume growth -10.6% Average Discount 4.3% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £1.173 9.2% 153 64.9% -9.4% 57 39.0% £1m - £10m £1,546 -8.6% 165 50.0% -10.6% 74 8.8% £10m+ £2,631 13.0% 265 75.0% -10.1% 4 100.0% Source: lonres -
Fulham & Earl’s Court
The number of properties available for sale on the open market is down 20% compared to a year ago, and is now 20% below the five-year average.
86.7% Annual sales volume growth -8.5% Average Discount 5.0% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £924 1.5% 163 39.8% -6.9% 83 16.9% £1m - £10m £1,094 3.0% 144 39.3% -8.5% 84 86.7% £10m+ - - - - - - - Source: lonres -
Hammersmith & Chiswick
Property values have reached new peak levels, with the average price per square foot of properties sold in Q4 2024 hitting £1,015. Buyers here were also only able to negotiate average discounts of 3.1%, compared to the average of 8.9% across prime London.
-14.3% Annual sales volume growth -3.1% Average Discount 5.0% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £835 8.0% 157 31.9% -4.5% 47 27.0% £1m - £10m £1,015 7.7% 132 25.0% -3.1% 24 -14.3% £10m+ - - - - - - - Source: lonres -
Hampstead & Highgate
Transaction volumes in the final quarter of 2024 have been strong in this area, reaching peak quarterly sales volumes. Much of this activity was in the £2m - £5m bracket which saw sales volumes increase over 150% annually.
94.7% Annual sales volume growth -5.6% Average Discount 4.2% Annual gross rental yield Q3 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £906 0.8% 168 53.3% -5.1% 45 66.7% £1m - £10m £1,248 -1.1% 131 33.8% -5.6% 74 94.7% £10m+ £2,483 34.9% 153 100.0% -3.2% 4 300.0% Source: lonres -
Kensington, Notting Hill & Holland Park
This area continues to see strong super prime transaction volumes, with 12 sales in Q4 2024 alone.
15.9% Annual sales volume growth -8.8% Average Discount 3.8% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £1,095 9.6% 168 54.7% -9.1% 64 27.1% £1m - £10m £1,546 -1.0% 157 48.4% -8.8% 95 15.9% £10m+ £3,240 46.2% 74 16.7% -11.1% 12 100.0% Source: lonres -
King’s Cross & Islington
Transaction volumes in this area have been extremely low throughout 2024. Prime transaction volumes are currently down 83.1% on the 10-year average.
0.0% Annual sales volume growth -10.9% Average Discount 4.9% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £913 -0.6% 174 26.9% -1.9% 26 62.5% £1m - £10m £1,161 26.2% 194 100.0% -10.9% 3 0.0% £10m+ - - - - - - - Source: lonres -
Knightsbridge & Belgravia
Following price falls of 5.6% in the last quarter, prices are still 23.1% below the height of the market, offering buyers incredible value for money when compared to historic prices.
-20.0% Annual sales volume growth -10.3% Average Discount 3.3% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £1,302 -3.4% 206 23.1% -6.9% 13 30.0% £1m - £10m £2,041 5.1% 148 41.7% -10.3% 36 -20.0% £10m+ £2,285 -11.0% 277 20.0% -20.9% 10 100.0% Source: lonres -
Marylebone, Fitzrovia & Soho
76% of property in this area is sold at a discount to asking price, with buyers on average negotiating 10% off.
53.5% Annual sales volume growth -10.0% Average Discount 3.9% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £1,264 5.0% 162 38.1% -8.9% 21 -30.0% £1m - £10m £1,656 -3.9% 161 47.0% -10.0% 66 53.5% £10m+ £1,595 -62.1% - 0.0% -10.9% 2 100.0% Source: lonres -
Mayfair & St James’s
Despite average prices increasing 9% in the last quarter of 2024, prices here are still 16.9% below the height of the market. Buyers are negotiating meaningful discounts too – 16.1% on average.
56.3% Annual sales volume growth -16.1% Average Discount 4.0% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £1,893 16.5% 197 60.0% -9.1% 5 400.0% £1m - £10m £2,028 6.9% 177 64.0% -16.1% 25 56.3% £10m+ £2,097 2.4% 193 16.7% -14.2% 6 50.0% Source: lonres -
Pimlico, Westminster & Victoria
Prices here are still 15.8% below the height of the market. Also, like other areas in prime central London, buyers are negotiating meaningful discounts – 11.2% on average.
115.8% Annual sales volume growth -11.2% Average Discount 5.0% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £1,019 5.8% 194 40.8% -8.3% 49 53.1% £1m - £10m £1,164 -6.1% 179 48.8% -11.2% 41 115.8% £10m+ - - - - - 0 - Source: lonres -
South Kensington
Following price falls of 4.4% in the last quarter, prices are now 19.4% below the height of the market, offering buyers incredible value for money relative to historic prices.
10.4% Annual sales volume growth -10.1% Average Discount 4.0% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £1,183 12.9% 235 37.5% -9.4% 16 77.8% £1m - £10m £1,599 -1.2% 162 39.6% -10.1% 53 10.4% £10m+ £2,292 -17.6% - 50.0% -9.6% 2 0.0% Source: lonres -
St John’s Wood, Regent’s Park & Primrose Hill
83% of property in this area is sold at a discount to asking price with buyers on average negotiating 9.5% off the asking price.
57.1% Annual sales volume growth 36.6% Average Discount 5.1% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £938 -3.2% 179 51.5% -7.4% 66 57.1% £1m - £10m £1,387 -4.6% 151 46.4% -9.5% 56 36.6% £10m+ £2,197 -13.4% 224 33.3% -5.0% 3 200.0% Source: lonres -
Wimbledon, Richmond, Putney & Barnes
Competition in this area is still strong with only 29% of properties reducing their asking price, compared to 42.4% across prime London. Also, average discounts are at 4.6% compared to 8.9% across the capital.
3.3% Annual sales volume growth -4.6% Average Discount 4.9% Annual gross rental yield Q4 2024
Sold Property Price band Quarterly Average Sales £/Sq Ft Annual Change in price Time on market before sale (days) % of sold stock reduced in price Average discount for sold stock Quarterly Sales Volumes Annual change in quarterly sales volumes <£1m £717 -0.8% 175 31.9% -4.3% 69 9.5% £1m - £10m £943 -4.8% 132 29.0% -4.6% 31 3.3% £10m+ - - - - - 0 - Source: lonres
CONSIDERING YOUR NEXT MOVE? LET COUTTS HELP
Our real estate team and bespoke mortgage service could help you find and buy your perfect property – even before it’s on the market. Our service also includes helping you negotiate a good deal.
Speak to your private banker to find out more.
- Your home or property may be repossessed if you do not keep up repayments on your mortgage. Changes in the exchange rate may increase the sterling equivalent of your debt (multi-currency debt only).
- Over-18s only. Terms and conditions apply. You may not be eligible for all Coutts mortgage solutions. Security may be required. Product fees may apply.
YOU COULD BORROW FOR A PROPERTY WITH INVESTMENT-BACKED LENDING
Our investment-backed lending (IBL) service means you could borrow against your investments to help secure a property quickly.
It lets you use your Coutts investment portfolio as collateral, which means you don’t necessarily need to spend time arranging a mortgage and waiting for a valuation.
IBL can be thought of like an overdraft. It’s a form of financing that enables eligible clients to borrow against their investments without having to take money out of their existing portfolio.
Important information
Investment backed lending may not be suitable for you if:
- you are using it for residential property renovation or improvements.
- you require any advice on the merits or suitability of the product for you.
- you rely on the income and capital from your investments and cash to maintain your standard of living.
You need to have over £500,000 in investments to be considered for investment backed lending at Coutts. When buying UK property, you must have spent at least 183 days in the UK during the last year.
We strongly recommend you seek your own independent advice if you are unsure whether this product is suitable for you. We also recommend that you seek tax advice as we do not provide tax advice.
Before you borrow against investments, you should understand these risks:
If the security you provide is insufficient to support the amount you have borrowed, you may be required to rectify the shortfall at short notice – this is referred to as a margin call.
If you borrow to purchase investments and these investments are themselves provided as security for your liabilities, your losses or gains could be magnified.
If your borrowing is in a different currency to the limit, fluctuating exchange rates could result in the limit being exceeded and you may be required to rectify the shortfall at short notice – this is referred to as a margin call.
Investment values can fall as well as rise, your capital is at risk.
The final decision whether to proceed must be your own and in making your decision you should carefully consider the comparison between borrowing costs and potential investment gains/losses. Lending against investments must not be used for residential property renovation or improvements. Security is required. Over 18s only.
And if you'd like to discuss this in more detail, please speak to your private banker.
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